Then, Apple should focus to expand their market shares in emerging countries, with their existing product portfolio. Apple shall be able to act as first mover in these markets, as the firm is marketing savvy and competent in driving new trends in the marketplace.
Giving the already highly intense industry structure, it is unlikely that new players will be attracted to participate in the market.
This engages students and creates robust debate with different sections of the class taking opposing views on the dilemmas posed. And unlike the launch of its first personal computer, Apple sought industry co-operation rather than keeping the product to itself.
Consumer spending and general economy outlook in US and Europe remain sluggish. The importance Strategic management case study apple inc understanding your customers and their needs — the desire of its young target group to have a large album list available along with the ability to augment this legally.
Strategic Management Journal, Vol. Then, Apple can enlarge products portfolio, by innovating new products to tap into those market segment not being served by competitors i. Note that with regard to Figure 1. Apple had at last found the best, if risky, strategy.
Different countries have different political climates. Threats of substitute products. There are many resources and opportunities Apple can leverage on. Due to the intense competition between existing corporations, consumers now have a lot of choices. The result is history. Apple does not look like a company that is strong in the mobile phone market.
As the electronics industry are divided into several sub-market segments, it is then important for Apple to target each of these segments separately. Such crises are worsening when Steve Jobs suffered from health problems, making people to wonder if he can still perform as good as before.
Generic Strategic Framework Source: Mature phone market, little involvement in music market to the present, its new music service has no clear sustainable advantage. The brand name of the company as well as the series of products be it software of hardware introduced by the firm had enable the firm to expand easier and to growth faster.
This enabled us to go beyond the usual constraints of published information to gain a more detailed view of the company without the need for field research.
However, it is also reasonable to expect entrepreneurs from emerging countries such as China and India may set up new firms to compete with Apple, when they found new products or innovations that can better cater for their people in the respective countries.
In addition, Apple managed to upset some loyal customers by introducing a new version of its phone that had more features and was also lower-priced. Reconsidering the Basic Premises of Strategic Management. Engaging students Educator comment I use this case on two executive courses at Ashridge: The Finnish company understood the competitive threat from the new smartphones but failed to recognize that its software was not up to the task.
In the long run, it may be that Nokia will emerge stronger. However, it is worth to note that the products produced by Apple may substitute i. Apart from that, by referring to the discussions mentioned from external and internal analysis above, other possible strategic options that can be taken include: Besides, success at Apple comes with a high costs, as the firm need to take huge risks in acting as the first mover in introducing new products, while spending continuously on educating and marketing to the consumers.
An additional problem is the degree of economic uncertainty that may impact on customer ability to buy phones. InApple followed up the launch of the iPod with the iPhone, a mobile telephone that had the same user-friendly design characteristics as its music machine.
This essay will firstly analyze the external and internal factors affecting the company, and then to summarize the current problem faced by the firm.In this essay, a strategic analysis of Apple will be conducted, based on the case study ‘Apple Inc in ’ written by Marino et.
(). This essay will firstly analyze the external and internal factors affecting the company, and then to summarize the current problem faced by the firm. Strategic Management Case Analysis: Apple Inc.
Veronica R. Hart Kaplan University Strategic Human Resource Management Unit 1 GB p. March 9, The Harvard Business Case Study on Apple Inc, describes the very popular corporation with 24 billion in revenue as of and how the company has had some problems yet.
Loizos Heracleous and Angeliki Papachroni, Warwick Business School, discuss their award-winning case Strategic Leadership and Innovation at Apple Inc. This case begins by describing Apple's near bankruptcy during the s, and its remarkable turnaround under Steve Jobs since The Harvard Business Case Study on Apple Inc, describes the very popular corporation with 24 billion in revenue as of and how the company has had some problems yet sustainability over the years.
The status of the company was examined in detail by the article which revealed a number of. Running head: Apple Case Study. Apple Strategic Plan Insert Name Here Insert Affiliation Here Executive Summary Apple Inc commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company’s products with similar products in the 5/5(3).
Running head: Apple Case Study Apple Strategic Plan Insert Name Here Insert Affiliation Here.Download